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Privacy Policy

The following Privacy Policy governs the online information collection practices of VerraWell, a Nevada company (“Company,” “we” or “us”). This document details the information we collect about you while you use www.verrawell.com (the “Site”) and how we utilize that information. This Privacy Policy primarily pertains to the data gathered online.

We have established this Privacy Policy to emphasize our strong commitment to privacy and security. It explains how our Company collects information from all users of our online services (the “Services”), including those who access some of our Services without creating an account (“Visitors”) and those who purchase products or pay a subscription fee for the Service (“Members”).

Please review this Privacy Policy thoroughly. By accessing and using the Site, you acknowledge that your use of our Site, and any privacy-related disputes, are subject to this Privacy Policy. To keep up with technological changes and evolving regulations and laws, we may need to update this Policy periodically. Any changes will be posted on this website, and the Effective Date will be updated accordingly. By continuing to use the Site after any changes are posted, you accept the revised Privacy Policy.

Introduction

We collect and store personal information or other data that you voluntarily provide online while using the Site (e.g., during your visit or in response to a Site feature). We only contact individuals who specifically request communication from us, sign up for our messaging, or purchase our products or services. The Site gathers personally identifiable information during online registration and purchasing processes, which generally includes your name and email address for registration or opt-in purposes, as well as your name, email address, and credit card details for purchases. All of this information is provided directly by you.

Additionally, we collect and store information automatically generated as you navigate the Site. For instance, we may gather data about your computer’s connection to the Internet, helping us improve web page delivery and measure Site traffic. We may also use cookies, which are standard browser features, to enhance your experience, and web beacons to access cookies, track user visits, measure page views, time spent on the Site, and other web activity. We may also gather details like IP addresses, the date and time of visits, and browsing activity before and after visiting our Site.

The information collected is used in various ways, including customizing features, displaying advertisements, and providing other offers via email, direct mail, or other methods.

Keep in mind that when you voluntarily share personal information online, such as on message boards, blogs, via email, or in chat areas, it can be viewed, collected, and used by others beyond our control. We cannot be responsible for any unauthorized third-party use of such information.

Some third-party advertisers and ad servers that display ads on the Site may also collect information using cookies, web beacons, or similar technologies. These parties may use the data collected for ad presentation, effectiveness measurement, or other purposes. The use of your information by these third parties is governed by their privacy policies, which may differ from ours. If you are concerned about a third party’s use of cookies or data collection, please review their privacy policy.

The Site may also contain links to other websites or provide access to third-party products and services, whose privacy policies we do not control. When visiting another website or purchasing third-party products or services, your information will be governed by the privacy policy of that site or service provider.

As our business evolves, we may buy or sell various assets. In the unlikely event that some or all of our assets are sold or one or more of our websites are acquired by another company, user information may be included in the transferred assets.

Personal Information We Collect and How It Is Used

Members may be required to provide personal information when signing up for our Products or Services, such as name, email address, and billing details (e.g., credit card number). The personal information collected during registration or at any time is primarily used to provide a personalized experience. Your information will never be disclosed, traded, licensed, or sold to any third party, except in the specific circumstances outlined below.

Types of Information We Collect and Store

We may collect and store various types of information in connection with the provision and delivery of our services, including:

  • Name
  • Email Address
  • Billing Address
  • Shipping Address
  • Telephone Number
  • Secured Credit Card Information
  • Order information, including items you have ordered
  • Traffic source
  • Any notes or testimonials that you provide

How We Use Your Personal Information

The above personal information may be used for the following purposes:

  • To operate, improve, or promote our Service
  • To provide customer service or support
  • To process payments
  • To contact you
  • When you have opted in to receive email messaging
  • To respond to your email inquiries. Specifically, when Visitors or Members send email inquiries to us, the return email address is used to answer the email inquiry we receive. We do not use the return email address for any other purpose or share it with third parties.
  • To monitor and analyze trends such as:
    • Purchase history
    • Sales reports
    • Behavior on the Site
    • Email clicks and opens
  • To market our products and services through:
    • Email marketing
    • Advertising, including retargeting via Google and Facebook

We may use the information collected from you while using the Site for various purposes, such as performing accounting, administrative, and legal tasks. The information is also used to customize features on the Site, display relevant advertisements, and present other offers through email, direct mail, or other channels. Additionally, we may share your information with third parties, including service providers, contractors, and third-party publishers or advertisers, for a range of purposes.

Unless you notify us otherwise, as described below, we reserve the right to use and share all information collected from and about you while using the Site, for any purpose, including providing you or third parties with information about products and services. If you prefer that your information not be used for these purposes, you must send a written request to the Online Privacy Coordinator at the address listed at the end of this Privacy Policy, asking to be removed from any lists that may be used for such purposes or shared with third parties.

Who Has Access to Your Data Within Our Organization

Within our organization, access to your data is limited to those persons who require access in order to provide you with the Products and Services you purchase from us, to contact you, and to respond to your inquiries, including requests for refund. Employees only have access to data on a “need to know” basis.

Who We Share Your Data With Outside of Our Organization, and Why

We will not share or transfer your data to unaffiliated third parties without your consent. However, we may engage service providers to help operate and enhance the Site, assisting with functions such as payment processing, email distribution, data hosting, ad management, product fulfillment, and technical or customer support. We take steps to ensure that these service providers only access, process, and store your information for authorized purposes and comply with confidentiality requirements, including the execution of GDPR and CCPA-compliant Data Privacy Agreements or Addenda, when applicable.

Authorities

We may access, preserve, and disclose information about you to third parties, including the content of communications, if we believe it is necessary to comply with applicable laws, regulations, legal processes, or audits. Disclosure may also occur if we believe your actions violate our Terms of Service or related policies, or if it is necessary to protect the rights, property, or safety of the Company or others, or to prevent fraud or abuse.

Why We Store Information We Collect From You

We retain certain information that we collect from you while you are a member on the Site, and in certain cases where you have deleted your account, for the following reasons:

  • So you can use our Site;
  • To ensure that we do not communicate with you if you have asked us not to;
  • To provide you with a refund, if entitled;
  • To better understand the traffic to our Site so that we can provide all members with the best possible experience;
  • To detect and prevent abuse of our Site, illegal activities, and breaches of our Terms of Service; and
  • To comply with applicable legal, tax, or accounting requirements.

Cookies and Tracking Tools

We use cookies to help you make using our website easier, such as:

  • To retain your country and language preferences
  • To provide content that aligns with your interests
  • To help us analyze audience behavior and traffic patterns
  • To enable automatic login for members-only sections of the site
  • To manage and display website information tailored specifically for you

We utilize web beacons to gather non-personal information about how you interact with our site. This includes details such as the duration of your visit, the web browser and operating system you use, and your Internet service provider. Additionally, we use Google Analytics data and the DoubleClick cookie to display ads based on your previous visits to our website. The data is aggregated from thousands of site visits and analyzed collectively to help us improve our website and better meet the needs of our visitors.

We may also place small “tracker gifs” or “beacons” on various pages of our website, within third-party online advertisements, and in our emails. These beacons work in conjunction with cookies to collect non-personal usage information, including the date and time of your visit, the pages you viewed, the referring web page, your browser type (e.g., Chrome, Firefox), operating system (e.g., Windows, macOS), and the domain of your Internet service provider. This aggregated data is used to evaluate the effectiveness of our online advertising, such as banner ads, and to determine the best locations for future advertising on other websites.

Advertiser Disclosures

Google Analytics

We use Google Analytics Advertiser Features to optimize our business. Advertiser features include:

  • Remarketing with Google Analytics
  • Google Display Network Impression Reporting
  • DoubleClick Platform integrations
  • Google Analytics Demographics and Interest Reporting

By enabling Google Analytics Display features, we are required to inform our visitors that we and third-party vendors use a combination of first-party cookies (like the Google Analytics cookie) or other first-party identifiers, along with third-party cookies (such as the DoubleClick cookie) or other third-party identifiers to collect data about your activity on our site. This data helps us in various ways, such as sending an email reminder if you start filling out our checkout form but leave before completing your order. The “Remarketing” feature also enables us to reach individuals who have previously visited our site and deliver targeted advertising messages to the right audience.

You can opt out of Google’s use of cookies by visiting Google’s ad settings and/or you may opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page.

Facebook

As advertisers on Facebook and through our Facebook page, we (not Facebook) may collect content or information from Facebook users, and this information may be used in accordance with the practices outlined in this Privacy Policy. By using our services, you consent to the collection of this information.

We abide by Facebook’s Data Use Restrictions. Any ad data collected, received, or derived from our Facebook ad (“Facebook advertising data”) is only shared with someone acting on our behalf, such as our service provider. We are responsible for ensuring that our service providers protect any Facebook advertising data or any other information obtained from us, limit our use of all of that information, and keep it confidential and secure.

We do not use Facebook advertising data for any purpose (including retargeting, commingling data across multiple advertisers’ campaigns, or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis (unless authorized by Facebook) and only to assess the performance and effectiveness of our Facebook advertising campaigns.

We do not use Facebook advertising data, including the targeting criteria for a Facebook ad, to build, append to, edit, influence, or augment user profiles, including profiles associated with any mobile device identifier or other unique identifier that identifies any particular user, browser, computer or device.

We do not transfer any Facebook advertising data (including anonymous, aggregate, or derived data) to any ad network, ad exchange, data broker, or other advertising or monetization-related service.

Data Security and Data Privacy Regulation

Our company’s commitment to data security
We implement a variety of administrative, managerial, and technical security measures to help protect your personal information. Our Company has various internal control standards which relate specifically to the handling of personal information. These include certain controls to help safeguard the information we collect online. Our employees are trained to understand and comply with these controls and we communicate our Privacy Policy, practices, and guidelines to our employees. However, while we strive to protect your personal information, you must also take steps to protect it. We urge you to take every precaution to protect your personal information while you are on the Internet.

Additionally, while we make every effort to ensure the integrity and security of our network and systems, we cannot guarantee that our security measures will prevent third-party “hackers” from illegally obtaining this information. If we do discover a security breach affecting your data, every effort will be made to provide a notification within 72 hours of our team learning of the occurrence.

General Data Protection Regulation (GDPR)

The GDPR took effect on May 25, 2018, and is intended to protect the data of European Union (EU) citizens.

As a company that markets its site, content, products, and/or services online, we do not specifically target our marketing to the EU or conduct business in or to the EU in any meaningful way. If the data that you provide to us in the course of your use of our site, content, products and/or services is governed by GDPR, we will abide by the relevant portions of the Regulation.

If you are a resident of the European Economic Area (EEA) or are accessing this site from within the EEA, you may have the right to request: access to, correction of, deletion of; portability of; and restriction or objection to processing, of your personal data, from us. This includes the “right to be forgotten.” To make any of these requests, please contact our GDPR contact at compliance@verrawell.com.

Nevada’s Consumer Privacy Act

The Nevada Consumer Privacy Act (NCPA) grants residents of Nevada specific rights over their personal data and imposes obligations on businesses to ensure data security and transparency. While the NCPA is more limited than some other states’ laws, it requires covered businesses to provide a means for consumers to opt out of the sale of their personal information.

If you are a resident of Nevada, you have certain rights with respect to your data. We respond to all requests that we receive from individuals who wish to exercise their data protection rights in accordance with applicable data protection laws. You can contact us by sending an email to compliance@verrawell.com.

Rights that you may have, include:

  • Requesting that we not sell your personal information to third parties.
  • Requesting deletion of your information.
    • Note: If you request deletion, you will lose access to all of our programs in which you are actively registered.
  • Opting out from receiving marketing communications that we send you at any time. You can exercise this right by selecting the “unsubscribe” or “opt-out” link in the marketing emails we send you. Additionally, you may update your email preferences by changing the settings in your account.
  • Requesting disclosure of the personal information we have collected about you, including the categories of personal information collected and the categories of third parties with whom we may have shared the information.

Every effort will be made to respond to a verified request within a reasonable time, or the time frame required by law.

Unsubscribe from Emails

You will find an unsubscribe link at the bottom of all our marketing emails. If you no longer wish to receive these emails, simply click the unsubscribe link, and you will be removed from our mailing list. Every effort will be made to respond to a verified request within a reasonable time, or the time-frame required by law.

Children’s Privacy Statement

This children’s privacy statement outlines our practices regarding the online collection and use of personal information from children under the age of thirteen and provides essential information about their rights under federal law concerning this information.

Our Site is not intended for children under the age of thirteen, and we do NOT knowingly collect personally identifiable information from them. We have measures in place to screen users who wish to provide personal information to ensure that users under thirteen are unable to submit such information. If we discover that we have unintentionally collected personally identifiable information from a child under thirteen, we will promptly delete it from our records. Should our practices change in the future, we will first obtain verified parental consent before collecting any personally identifiable information from children under thirteen on our Site.

Since we do not collect any personally identifiable information from children under the age of thirteen on our Site, we also do NOT knowingly share such information with third parties.

We do NOT allow children under thirteen to publicly post or distribute personally identifiable contact information through the Site.

Furthermore, because we do not collect any personally identifiable information from children under thirteen, we do NOT require them to provide such information as a condition for participating in the Site’s online activities.

CAN-SPAM Compliance

We fully adhere to our obligations under anti-SPAM laws. Every email sent by VerraWell.com includes an unsubscribe link. You can opt out of our mailing list at any time by clicking this link found in all our communications. We will promptly remove you from our list.

Additionally, all our emails will clearly display a “From” field identifying us as the sender, along with our contact address.

Revisions to this Policy

Our Company reserves the right to revise, amend, or modify this policy, our Terms of Service, and our other policies and agreements at any time and in any manner, by updating this posting.

Where to Direct Questions About Our Privacy Policy

If you have any questions about this Privacy Policy or the practices described herein, you may contact us through the contact information provided on this website, and by emailing support@verrawell.com.

Our commitment to quality

At BluePrint, we want two things. We want you to love the products we send you on a regular basis. And, we don’t want it to break the bank. We only provide top-quality, third-party tested ingredients in our supplements. You can always check the quality of every batch, by viewing our third-party testing results. And because we cut out the middle-man and send them directly to you, we’re able to pass along our cost-savings to you.

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